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The 10 Golden Rules of Customer Service Customers are the bread and butter of every company. Customer service must be a top priority. Keys to Excellent Customer Service Be a great listener The customer is always right Customers are very sensitive and know whether or not you really care about them Anticipate NeedsCustomers don’t buy products or services.They buy good feelings and solutions to problemsMost customer needs are emotional rather than logical Get regular feedbackEncourage and welcome suggestions about how your company could improve.Make sure your website has an easy-to-get-to contact page Help customers understand your systems Know how to apologize. When something goes wrong, apologize Appreciate the power of “Yes”Always look for ways to help your customers. When they have a request tell them that you can do it.You should not deny customers Customer service is a highly important part of every businessBe awareMake it your priority